Know what the industry needs today: Know from the key decision makers what are the real trends and major challenges in IT industry they are facing, what are the apt solutions they are looking for etc.

Network and interact directly with your potential customers. This would help you identify if the customer is actually in the need of the solution, what are his major challenges, what is his budget for the same.

The conference is attended by the most senior-level decision makers, connecting with them in a collaborative environment by showcasing your services increases your chances of building strong sales pipeline.